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Social media for Natural England

Screenshot of Walking for Health Facebook page

About

As website manager for the Walking for Health project I set up a suite of social media sites including Facebook, YouTube, Twitter and Flickr, as well using Mailchimp to publish quarterly e-newsletters.

Highlights

Increasing the Facebook fan base from zero to over 7,000 in 10 months (last I looked, this Facebook page had just reached 20,000 fans). Running two pay-per-click (PPC) campaigns using Facebook ads and Google adwords. Leveraging the website to increase subscription to the e-newsletter and to the Twitter account.

My innovative work in using Facebook ads for a public sector organisation was picked up and published by London marketing firm Make Sport FunRead the article here »

Responsible for:

  • Social media
  • Pay-per-click (PPC)
  • Writing for the web
  • Photo and video editing
Client:Natural England
Date: August 25, 2011