As website manager for the Walking for Health project I set up a suite of social media sites including Facebook, YouTube, Twitter and Flickr, as well using Mailchimp to publish quarterly e-newsletters.
Increasing the Facebook fan base from zero to over 7,000 in 10 months (last I looked, this Facebook page had just reached 20,000 fans). Running two pay-per-click (PPC) campaigns using Facebook ads and Google adwords. Leveraging the website to increase subscription to the e-newsletter and to the Twitter account.
My innovative work in using Facebook ads for a public sector organisation was picked up and published by London marketing firm Make Sport Fun. Read the article here »