The end of May marked exactly a year with Red Jumper Studio, in my role as Marketing Manager for the Book Creator app.
You can read my post about how I was feeling after a week… – now a year has flown by!
In that time, I’ve learnt so much, and we’ve achieved so much too. We’ve launched two new apps. We’ve moved office. We’ve grown from 2 to 3 staff. I really wanted to record some of my learning and thoughts, to remember – and hopefully to help others in the EdTech field.
The early days consisted of me getting my head round all the different tools that I’d need to master – some of which had already been set up, some I had to set up myself.
Hell, I even had a go at creating a Weibo page! Hard work relying on Google Translate.
More recently, I’ve had great fun using Storify to document people using Book Creator all over the world.
Tools I use
It’s not easy keeping track of all that social media. Some tools I’ve come to rely on are Hootsuite – as a way of reading and sending messages across multiple social media platforms at once; I use Buffer for scheduling social media posts (we’ve found that we get a much higher retweet rate for posts sent on a Saturday evening – adjusted to post in the US around 5pm there).
And Mention is a great tool as it means I can essentially stalk anyone on the internet who is talking about Book Creator. This is a great way of generating leads, offering support, and finding obscure blog posts with reviews of Book Creator (how about this one from Japan?!).
To make sure our tweets have the most impact, it’s been important to identify the key hashtags – #edtech, #ipaded, #androided, #edchat, #mlearning… I hadn’t heard of any of these a year ago! I also throw in #iBooks, #iPad, #ePub and #ebooks from time to time.
With apps like Flipboard and Zite around – you never know quite how your social media content will be consumed, so it’s important to use these hashtags to get the most coverage possible. And from a marketing perspective it’s much better to retweet your user’s posts, or get them to say something nice on your behalf!
Book Creator is such a popular product that teachers evangelise it all the time, making my job a lot easier.
Delighted to say that @bookcreatorapp is now available for Android. A must have app for anyone with a story to tell.
— Cormac Cahill (@CosmicCork) April 2, 2014
Here’s to my first year, and hopefully lots more still to come.