I started a new role this week, as the Marketing Manager for an iPad app called Book Creator. It’s perfect for me as it’s three days a week, which fits nicely into my working week with the Church of England.
The app’s creator, Dan Amos, has done a magnificent job designing, building and promoting this app so far. It’s testimony to his success that he’s in a position to bring in extra people to help the app flourish.
Here’s some thoughts on my first couple of days
- It’s one thing to be brought in to a fledgling start-up company who have an idea but not much else. It’s another thing altogether to be brought in when the product is already well established (top-selling book app in 60 countries worldwide). I feel privileged.
- What will I be able to bring to this venture? Definitely my expertise in social media marketing, web management and SEO/pay-per-click advertising. It’s daunting to think that the audience is global, with a strong following from educators in the US. That’s a new area to get my teeth into, for sure.
- There are a number of Book Creator evangelists already out there who use Book Creator themselves or in their classrooms, and love it. I imagine a lot of my time will be spent getting to know these people, encouraging them and resourcing them.
- One such person is taking a load of iPads with Book Creator pre-installed to… wait for it… the Amazon! It’s an amazing learning and cultural exchange for pupils from the UK and the Amazon to create books to share with each other. You know you’re in the right job when you get presented with a marketing opportunity like that on day one!
- One of the things we’re doing imminently is launching a redesigned website. I saw the mockups today, designed by freelance Dan Edwards, it’s lush. He’ll be adding some polish to the user experience for the app, too.
So then, I’ll be in our new office 2 days a week in the old Bridewell police station, drop by if you’re in the area. You’ll find us in the meeting room with no office furniture!
If you own an iPad yourself, get the app! It’s only £3.99. I’ve already created my first book, as has my wife, and I’m going to let my daughter have a go soon.
Let me know if you do get it, and what you think of it.