I’ve been putting some business cards together for the Communications Team of the Diocese of Worcester, where I work part-time. The main use of the business cards is to do some offline promotion for our social media channels.
“Not very Church of England”
Anyway, I mocked up the cards in Photoshop and showed my manager, who uttered the unutterable: “it’s not very Church of England”.
What she meant was the branding – the colours I’d chosen were red and grey, based on the colours of our Diocesan shield. I know what she means – the Church of England has opted for this light purple shade for its logo – have a look at this example.
It might just be me, but I find this purple very hard to work with. Getting over the fact that it’s quite a feminine colour (although that does bother me), it’s just not very easy to find other colours that work with that purple – it’s such a weak colour, especially on white.
Choosing a colour palette
I used Colour Scheme Designer to see what results would come out if I entered the Church of England purple. There are some hues that go with it which create a kind of regal feel, which I’m guessing was the original reason for choosing purple. I opted for a deep navy blue, and then tweaked the colour palette around that for a more neutral feel.
The finished result
Here’s what the finished result looks like. The main font in use is Georgia, with Trajan Pro used for the ‘Diocese of Worcester Communications Team’.
I’m quite happy with the result, although deep down I still prefer the red and grey, I think. Looking around, it doesn’t seem as though other dioceses are religiously sticking to the purple, but often overlaying the purple with a colour to suit their own branding.
What would your approach be?