I came across this blog post about Facebook from dangerousminds.net which highlights something I’d been wondering about for a while – the reach of fan page updates.
The blog talks about how when we post an update to our Facebook page, whilst in the past it would get seen in the news feed of most of the page fans – these days it’s more like only 15-20%.
But don’t worry – Facebook have a solution – pay them to sponsor your stories so it does get seen by everyone who likes your page! Weird logic, huh?
How to get more people to look at your Facebook posts
Well, you could pay Facebook to sponsor your stories, but that’s going to get expensive quickly – and why should you pay to display posts when you’ve already done the hard work to get people to like your page?
Here’s some other ideas:
1. Post something that will ensure you get comments/shares. There’s no exact science to this, but if you’ve got compelling content, the more people that interact with it, the more it gets seen.
For example – take the Church of England Diocese of Worcester page. This is a humble little Facebook page that I manage which has around 100 fans at the moment.
Most of the content I post here only gets around 25-40 views, but I once posted a picture of the Bishop of Worcester being shown round Morgan cars, and this more light-hearted post was seen by 207 people, because of the number of comments and shares it received.
2. Make your post visible beyond Facebook. An obvious way of doing this is to set up a Facebook Like Box. This will show the content of a Facebook fan page on a different website.
For example, I’ve added one to the News index page of the Diocese of Worcester website. You could add one to your homepage, or somewhere where you know you get a lot of traffic.
3. Go for a Community Group instead. The main advantage I can see for Community Groups is that when you post on the wall, it actually updates people in their notifications instead of just appearing in the news feed.
I would suggest this is a good route to take if you have a number of small-medium sized groups within your overall target audience.
4. Include other social media tools. The Diocese of Worcester uses Facebook’s image gallery, via the fan page, to share photos from events. However, once the gallery is created, if you want more people to see it, you may as well promote it via other social media channels.
I use Hootsuite to manage a portfolio of social media accounts for the Church of England, and you can post to multiple accounts at the same time.